Ikeda Marketing Office

Strategic and Innovative Marketing Supports

Japanese

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We will support product development and marketing to become No. 1 in the FMCG category such as food, beverages , alcohol beverages and other FMCG goods, and if necessary, we will provide marketing training to succeed. We believe that it can be useful in the following cases.

① Corporate marketing implementation support

② Corporate marketing personnel training

③ CMO agency

④ Marketing support when entering the Japanese market

⑤ Marketing support when entering overseas markets

⑥ Successful marketing lecture request

If you have any problems with marketing related work, please feel free to contact us.

Promise

We will support your marketing with the goal of successfully developing a new product that is differentiated based on your excellent technology and that will please many customers, and that it will be No. 1 in the category. By doing so, we will spare no effort in turning around your business.

the goal

・ We want everyone to continue to succeed.

・ Success means that your new product will become No. 1 in the category, that category will grow, become a large market, and grow to become the largest category among the main categories. And it will continue to sell as No. 1 in the long term, and will continue to exist in the market as the largest standard.

・ For that purpose, take a strategy that is accepted by heavy users.

・ Gain insight into trends and get on the trends.

・ We believe that we will provide products that are a bit different from the current category No. 1 products and that suit the wants of heavy users.

We will support your marketing to realize them.

Expected clients

・ Not the No. 1 company in the category, but a company with high technology that is thinking of growing in the future, but is having a hard time introducing it to the market.

・ To companies that have unique technology but have not been able to provide it to consumers well, and are wondering how to use that technology to create an acceptable product for their customers,we would like to provide our experience and methods to support companies and others. And we will work together to get great success.

Also,

・ Support when you want to enter a new area that you have never entered before.

・We believe that we can also contribute to the case where organizations, and companies that are sunk in the lower ranks develop new products and make them hit to turn around.

We are committed to marketing support that enables us to give more joy to more customers. We look forward to hearing from you.

Ikeda Marketing Office Logo

Strategically and innovatively provide marketing support successfully. The elephant is a symbol of success

Our Philosophy

More joy for more customers!

Our features and strengths

We have a systematic method based on our achievements in product development, consumer research, and marketing for many years in the beverage and food industry, which have succeeded in introducing, growing, and standardizing many hit products to the market.

Achievement example

・ Non-sugar beverage

・ Canned coffee "Wanda"

・ Happoshu with zero sugar "Style Free"

・ New malt-based genre "Asahi Clear"

・ Zero purine genre "Asahi OFF"

・ Non-alcoholic beer beverage "Dry Zero"

・ Super Dry Extra Cold Premium Campaign

・ Super Dry Extra Cold Campaign

・ Turnaround of Black Nikka Clear Blend

・ Calorie-free canned chuhai "slat"

・ Introduction of the No. 1 imported wine “Alpaca” market

・ Taketsuru 25 years market introduction

etc

What is the current state of the Japanese consumer goods market?

In the current FMCG market (especially soft drinks and alcoholic beverages), the expansion of existing brands has led to the spread of similar products and accelerating customer attrition by spending time in such a barren battle. It seems that the market is declining due to the decrease in newly created products due to innovation, and the interest of customers is completely lost. In fact, those markets in Japan are said to be on a long-term downtrend.

Under such circumstances, I think that innovation will lead to the revitalization of the market and will bring the customer's eyes to the market again.

However, even if you have new technology, you cannot create a new market unless you can convey the appeal to your customers.

By supporting up-and-coming companies with new technology, we would like to help revitalize the market so that customers will be more interested in it.

Support method

We will support you through customer-centered marketing based on the development of products that sell well. , We will take the method of successful marketing by helping to create new value, that is, developing new products that sell well.

At that time, we will first hold a careful meeting with the client, thoroughly confirm the direction, and share the same values.

(1) We will share in advance the decision-making method of marketing and product development, the state of competition in the industry, technical advantages, etc., and unify the direction of each other.

(2) We will support you in creating customer-oriented products with the goal of creating products that give you more joy for more customers.

(3) We will thoroughly conduct customer surveys and make decisions based on data as the center of decision-making.

④ As for ideas, we aim to create ideas and perform accurate screening by looking only at our customers, with an equal spirit, so that everyone can come up with ideas at the level of wisdom backed by their expertise. In other words, stick to the spirit of ideas without hierarchy.

(5) In the product development process, we will constantly set a standard value by conducting a survey of customers, and if the standard value is cleared, we will set a high gate so that the market demand can be confirmed and increase the probability of success.

⑥ We will support you as a mentor by voluntarily thinking, creating, and confirming yourself.

We will provide customer-centric and data-oriented support as described above.

Marketing training to improve marketing skills

We believe that it is effective to carry out marketing training through OJT while basically providing marketing support. If you only need marketing training, it is best to do it for 12 days (twice a month for 6 months, etc.).

Request and inquiries, please use the "Contact Us" page.